--> October 2016 | ADB Print

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Why don’t my flyers work? – Part 2

Posted by adb_print

Posted on 4th October 2016



Part 2 – Tracking.   Ready to launch! Okay, so you have created some awesome artwork for your leaflet distribution marketing campaign including an absolute killer “call to action”. Research is completed on the best demographic to target and you have concluded the best suburbs to deliver. You have found a reputable leaflet distribution company to trust with your flyer […]

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Why don’t my flyers work?

Posted by adb_print

Posted on 6th June 2016



Part 1 – Call To Action 10 years in the print and leaflet distribution industry has taught me quite a lot about opinions and making decisions purely based on emotions. Emotions and expectations will only really ever get us so far……. then “we” need to get real. I say “we” as in business owners (SME’s) I wish I had 5 […]

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What else is more important in business than Lead Generation?

Posted by adb_print

Posted on 29th March 2016



Oh the importance of just two words. What else is more important in business than Lead Generation?   New leads. An abundance of leads. Good quality leads. 24 hours a day, 7 days per week leads.   I have been consulting with micro, small and medium business owners (SME’s) for around the last 8 to 9 years here on the […]

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Debunking 7 Email Marketing Myths

Posted by Tony Bentall

Posted on 20th October 2015



Debunking 7 Email Marketing Myths For every marketing technique there are lovers and haters who will build the theory up or tear it down just as quickly. Quite often you will see or hear a piece of advice that is just too good to be true…and you will never know until you test the theory to see if it optimises […]

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8 Reasons Why Mobile Marketing Is Important

Posted by Tony Bentall

Posted on 7th September 2015



8 Reasons Why Mobile Marketing Is Important Mobile marketing unlocks powerful opportunities for marketers on a scale never before seen. Unlike any other engagement and communication channel, mobile allows marketers to reach larger audiences in a way that is real-time and personal. Today’s typical consumer owns at least one mobile device, and according to Sensis’s May 2015 Report 70% of […]

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Keeping Your Customers Loyal

Posted by Tony Bentall

Posted on 1st September 2015



Are your customers loyal? Every business wants loyal customers, but how do you foster better relationships so your customers keep coming back? While competitions create engagement and are a great opportunity for a new customer to experience your brand for the first time, they don’t equal brand loyalty.  Any business owner can tell you that customer loyalty is crucial for success. […]

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What Is A Customer Actually Worth?

Posted by Tony Bentall

Posted on 20th August 2015



What Is A Customer Actually Worth? It’s strange, but many small-business people have no idea what a good regular customer is worth to their business. By calculating that figure, you should gain a better idea of what you’re willing to invest or risk to attract a good, regular customer. The calculation will also tell you how important it is to […]

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8 Questions You Should Be Asking Your Web Designer

Posted by Tony Bentall

Posted on 17th August 2015



8 Questions You Should Be Asking Your Web Designer As a team that is well grounded in the world of digital media and web development we often experience that backlash from potential customers who have dealt with THAT web designer who has tarnished the industry. Before hiring a web design company, be sure to ask these eight important questions to […]

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Over 60% Of Your Web Traffic Is Determined By Organic Search

Posted by Tony Bentall

Posted on 27th July 2015



Over 60% Of Your Web Traffic Is Determined By Organic Search Groupon recently published a study showing 60% of their ‘direct’ traffic is actually organic search. With this new finding in mind, Conductor updated an earlier study of 310 million visits and reallocated 60% of the study’s ‘direct’ visits to organic search. The original study showed that 47% of visits were organic […]

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Call Tracking & SEO

Posted by Tony Bentall

Posted on 25th July 2015



Call Tracking & SEO What if we were to tell you the reason you’re not closing your inbound leads isn’t because of the quality of the leads, but because your team members aren’t effectively trained to track them? This is a common business process fail. A surprising number of businesses have limited knowledge of how many leads are produced in […]

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The Perfect Larger Project

Posted by adb_print

Posted on 21st June 2015



Winner – ‘The Perfect Lager Project’ was the winner of both the ‘Product Launch’ and ‘Cross-Platform Integration’ categories at this year’s IAB Australia Awards, with a campaign that was notable for the fact that the product launch campaign would be kicked off without a product, and it became a textbook example of how to execute a crowd-sourcing idea with originality and wit. […]

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Keeping it Brief = Effective Marketing

Posted by adb_print

Posted on



Convergent media campaigns that reach all key objectives are the Holy Grail of marketing initiatives. That is, they are, for the most part, a mythological construct that never actually materialises and leaves all seekers ultimately disappointed with what they find. The job description of a brand manager should read: chief cat herder, bollocks-translator and person generally tasked with delivering the […]

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How Not to Be a Boring Blogger

Posted by adb_print

Posted on 19th June 2015



Business owners, you ought to be blogging. If you are not, you should start. Blogging is a way to update your customers about changes in your business and engage with your customers on developments in your industry. But here’s the thing, don’t be boring. If you bore your readers once, you have lost them. Learning how to write well and […]

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The Future Of Email : The Internet’s Least Exciting Application

Posted by adb_print

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Email is not sexy. That is to say, the design and functionality of electronic mail, since its inception, have remained fundamentally consistent and relatively unexciting— we type out messages, send them to our contacts and wait for a reply. In 10 years, that foundation will still exist, but we’ll likely have a lot more options. According to experts, such as Yesware founder […]

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Facebook posts : Boost / Promoted Posts: Which is Better?

Posted by adb_print

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Are you confused by Facebook’s advertising options? Do you know when you should use boost posts vs. promoted posts? Understanding the similarities and differences between boost and promoted posts helps you make better budget decisions. In this article you’ll discover the differences between the boost post and promoted post options, and how to choose which is right for your marketing efforts. […]

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Facebook Rolls Out ‘Business Manager’ Tool for Marketers

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Facebook on Monday officially launched Business Manager, a tool that lets marketers and agencies manage multiple campaigns via one interface. The tool, which Facebook has been rolling out over the last month, lets you assign roles to people working on various campaigns. Facebook also promises that Business Manager will let agencies and clients securely share campaign materials. Business Manager also […]

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Word-of-Mouth Marketing in the Digital Age

Posted by adb_print

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The advent of technology and the rise of social media in the Digital Age have changed the way that consumers receive marketing messages and perceive advertisements. The entire process involved in buying a product has been transformed, and traditional advertising is beginning to lose its effect and importance. Paid media – television and radio commercials, print advertisements, billboards – still […]

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Black Milk’s dream social media run plunges off a cliff (and how it should have handled the issue)

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This week, Australian fashion label and cult purveyor of skin-tight clothing, Black Milk Clothing, offended a number of fans with a ‘tongue-in-cheek’ May the Fourth/May the Force meme it posted on its Facebook page for Star Wars Day (May the Fourth). Some viewers perceived it to be critical of women’s bodies. But the real problem was how it handled the […]

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Old School Marketing Still Works!

Posted by adb_print

Posted on 18th June 2015



From sign spinners to the classic catchy jingle, old school marketing techniques are still being used today to drive home businesses messages to consumers. Whatever product or service you are offering, old school marketing techniques are still being used today by big and small businesses in every industry. In a world that seems to be rapidly moving towards becoming solely […]

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5 Steps to Content Marketing

Posted by adb_print

Posted on 5th June 2015



Content Marketing. Marketing, with content. This phrase is self explanatory and yet incredibly ambiguous at the same time. Do you need to change your job title? Do you need to join a creative writing group? Should you start wearing a turtleneck and smoking thin cigarettes? Step 1 – Stock take: what’s out the back? It’s very important to note right at […]

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Modular Smart Phones

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Are you ready to assemble your smartphone from individual parts? Google’s Project Ara wants to make that happen, and it’s just taken an important step forward with its own developer conference. The first of three Project Ara conferences will take place April 15-16, according to the Ara site. It’ll actually be held online, letting developers from anywhere join, although Google will host a small […]

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Mobile Advertising

Posted by adb_print

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  Advertising is always necessary to help get the word out about your contractor business and the services you can provide. However, that does not mean you have to spend thousands of dollars every year on expensive Yellow Page ads or irrelevant radio advertising. For a much smaller, one-time cost, you could get free advertising all year around by doing something […]

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Five tips for making your Christmas leaflet stand out!

Posted by adb_print

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Does It feel like you just finished putting away your Christmas tree last week? Well, it’s time to start getting back in the festive spirit. Shopping malls are hanging their Christmas decorations and entire aisles have already been taken over by the red and green. Christmas is well and truly on it’s way, and it’s time to start your Christmas […]

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